I've tended to accept adverts as the price I have to pay for getting free access to websites, but in the last few months adverts have become so intrusive and annoying as to make some sites almost unusable, particularly on a mobile device. Here are some tactics you might be familiar with:
- You arrive at a site and start reading something, then it jumps down to make way for an advert that's just appeared above it. You scroll down to find the bit you were reading, and it jumps again as another ad arrives. And then again.
- While scrolling through an article, a video ad pops out of nowhere. And it's the same video you've been seeing all week.
- The site freezes while some stupid ad downloads or something. The effect is the same whatever: you can't finish what you were reading.
- While you're reading, a voice starts talking from a video that's decided to auto-play. On the York Press site you sometimes get two copies of the same video.
- You're distracted by the animated ad that's playing just to the side of the bit you actually want to read.
Now I realise that the people who place ads are desperate to get you to pay attention to them, but I've pretty well given up on visiting some sites because of the appalling quality of their user experience. I'm trying not to mention The Verge or the Independent.